Privacy policy
Last updated 26 October 2026
carassessments.com.au is built by TradeBeat. This policy covers this website and signing up for and using the Car Assessments app (app.carassessments.com.au), including free trials. It explains what we collect, why, and who helps us handle it. We follow the Australian Privacy Principles in the Privacy Act 1988 (Cth).
What we collect
- What you send us. Your email address when you book a demo or ask about Desk (and your name and the time you pick if you book through our calendar), plus the page you were on, the plan you clicked and your state if you chose one. If you reply to us, we keep that conversation too.
- How you use the site. Pages viewed, clicks, scrolls, device and browser type, the site that sent you, and approximate location from your IP address. This comes from cookies and similar tools, listed below.
We don’t ask for sensitive information, and you don’t need to give us your name to browse the site.
What we use it for
- To reply to you, set up your demo and follow up your enquiry.
- To understand how the site is used and make it clearer and faster.
- To see which searches and pages bring dealers to us.
All of it is for our own internal use. We don’t sell your details, and we don’t share them with anyone for their marketing.
Tools we use
| Tool | Provider | What it does |
|---|---|---|
| Google Tag Manager | Loads our analytics tools on the site. It doesn’t build a profile of you itself. | |
| Google Analytics | Counts visits and shows which pages people use, where they came from and roughly where they are (city level), using cookies. | |
| Microsoft Clarity | Microsoft | Heatmaps and anonymised session replays of clicks, scrolls and taps on this website and in the Car Assessments app (including the pages dealers send their customers), so we can see what’s confusing. Typed content and sensitive details are masked. |
| Google Search Console | Shows which Google searches lead to our site. It reports search terms in total, not who searched. | |
| HubSpot | HubSpot | Our CRM. Holds your email and any messages between us so we can follow up your enquiry. |
| Claude | Anthropic | An AI assistant our team uses to help draft replies and review enquiries and site performance. It doesn’t run on the website. |
| Calendly | Calendly | Our booking calendar. When you book a demo it takes your name, email and the time you pick, and sends us the booking. |
| Web3Forms | Web3Forms | Delivers form submissions to us. It processes them only to pass them on. |
| Vercel | Vercel | Hosts the website. Like any host, it keeps short-lived server logs, including IP addresses, for security. |
Cookies
Google Analytics and Microsoft Clarity set cookies to tell one visit from another. You can block or delete cookies in your browser settings, and the site still works without them. You can also opt out of Google Analytics with Google’s browser add-on.
Overseas storage
Most of these providers store data outside Australia, mainly in the United States. We use them on their standard business terms, and they hold the data for us, not for their own marketing.
How long we keep it
Enquiries and emails are kept while we’re talking with you and for as long as we need them for our records, then deleted. Analytics data is kept for up to 14 months in Google Analytics and in line with Microsoft Clarity’s own retention settings.
Security
The site runs over HTTPS. Access to our CRM and analytics accounts is limited to our team and protected with two-factor sign-in where the service offers it.
Seeing, changing or deleting your details
Email hello@carassessments.com.au and we’ll tell you what we hold, correct it or delete it. We aim to respond within 30 days.
Complaints
Tell us first and we’ll try to fix it. If you’re not happy with our answer, you can complain to the Office of the Australian Information Commissioner.
The carassessments.com.au app
Signing up for the app, including a free trial, and how you use it are covered by this policy. The cars, sellers, buyers and other customers a dealer enters in the app are that dealer’s records: we hold them so the dealer can run their business and don’t use them for anything else. The dealer’s own privacy policy covers their customers.
Changes
If we change this policy we’ll update it here and change the date at the top.